Norwegian performance apparel and footwear brand Amundsen Sports is presenting a collection of fashion-forward, heritage-inspired and European-made performance footwear and apparel pieces this fall to the U.S. market. All are invited to view the line and enjor Norwegian inspired food and libations at retailer Westerlind (29 Spring, Mnahattan) on the evening of Friday, November 15.
Amundsen Sports was born in Oslo, Norway, in 2009, the brainchild of Jorgen Amundsen — industrial designer and relative of Roald Amundsen — and Erik Friis, Norwegian explorer and skier. Together they questioned the way people today dress for their outdoor activities, in a market that seemed to have forgotten the essential knowledge built up over centuries that Roald Amundsen first studied from the Inuits at the turn of the 20th Century.
Amundsen Sports may be best known as the inventor of the technical knickerbocker, a unique and effective way of combining traditional Norwegian ski wear with modern materials and functionality. Working with natural materials such as wool, corduroy and cotton in unique ways, these products are not mass produced in the usual ways of other contemporary outdoor performance apparel. Amundsen offers consumers and retailers a new way to approach not only adventure, but building a sustainable, contemporary wardrobe, said the company.
A few key products include:
Vagabond Garment Dyed Shirt (mens/womens)
Off Trail Rain Jacket (mens/women’s)
Concord Corduroy Shorts (Mens/Womens)
Field Shorts (Mens/Womens)