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Thursday, July 29, 2021

Brands Consolidate to Form Jackson Adventures

Jackson Adventures, based in Sparta, Tenn., is now the main corporate brand representing the combined Jackson Kayak, Orion Coolers, Orion Kennels and Blue Sky Boatworks. This consolidation is aimed at simplifying 10 years of new product entries, four separate brand infrastructures and the beginning of new offerings from all divisions, said the newly formed company.

The brand launch was flag shipped with the announcement of a new master web site, jacksonadventures.com where all products, content and web activity will be centralized.  The web site launch also features the new Buy Dealer Direct program where consumers can order kayaks direct with full dealer benefits still in place with local shops.  Jackson Adventures will soon be introducing a line of financing to go hand-in-hand with the online purchasing program, a financing offer that assists customers with online as well as dealer purchases. The site also features new channels for Jackson’s diverse team blogging. The channels will be a central zone for whitewater, fishing and general adventure content.

“We are incredibly excited to launch Jackson Adventures which brings the entire Jackson product family of kayaks, boats, coolers, kennels, gear and outdoor essentials under one digital roof,” said Eric Jackson, company president. “In addition, we have invited our extended Jackson family of kayakers, adventurers, fisherfolk, travellers and outdoor lovers to join us and share their experiences with the Jackson Adventures community.

“From the beginning Jackson has always been about creating great products for people to experience and enjoy nature – alone, with family and with our human and canine friends. For those of you that don’t know, we are headquartered in Sparta Tenn., and this is were we make most of our products,” he continued. “From the launch of our first kayak over a decade ago, our business and our product range have grown but our commitment to inclusivity, the outdoor lifestyle, purposeful innovation, durable quality and product authenticity is unwavering. We hope you like and enjoy the new Jackson Adventures virtual home.”

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