The North Face today announced the launch of “The North Face Renewed” – a collection of refurbished products for consumers who want to access affordable gear and reduce their environmental impact. All “Renewed” items – which are sourced from returned, defective or damaged apparel – are inspected, cleaned and refurbished to The North Face quality and performance standards, said the company.
According to the Environmental Protection Agency, 85 percent of textiles produced go to landfills every year. Clothing, shoes, and gear are often part of this. The North Face Renewed is evolving a traditional, linear business model into a circular model where clothing can be resold, repaired and recycled to keep it out of landfills and in the value chain.
“At The North Face, we take a holistic approach to sustainability,” said James Rogers, Director of Sustainability at The North Face. “As we address the impacts of our products over their entire lifecycle, recommerce is an important next step in opening new markets and minimizing our impact on the planet. We are furthering our sustainability goals without sacrificing durability or technical standards. Ultimately, as we work to scale Renewed, we will be proving a larger, circular model for the industry.”
Currently in its pilot phase, The North Face Renewed will only be offered online at this time.
The pilot collection is available at www.thenorthfacerenewed.com.
