New Hampshire’s merino wool specialist, Minus33, has partnered with Granite Outdoor Alliance, New Hampshire’s outdoor recreation trade association.
Granite Outdoor Alliance (GOA) is a membership-based nonprofit working to forge a sustainable outdoor recreation economy in New Hampshire. With a commitment to social and environmental responsibility, the group aims to educate decision makers to ensure economic policies preserve and enhance the Granite State’s unique natural resources.
“New Hampshire is the outdoor recreation capital of the northeast, and here at Minus33, we aim to keep it that way,” said the company’s content marketing specialist Meaghan Ruby. “We love our hiking and skiing and hunting and fishing and keeping safe and warm while enjoying the outdoors is the foundation of our business. Our membership in Granite Outdoor Alliance gives us the opportunity to create new partnerships within our state’s outdoor industry. By teaming up, we can take a more active role in growing our recreation economy while ensuring that we do it in a sustainable way.”
Along with other states nationwide, New Hampshire is taking the outdoor recreation economy seriously and established a state-level Office of Outdoor Recreation Industry Development in 2019. GOA is a private-sector coalition working to ensure that decision makers hear the voice of the state’s outdoor businesses.
Among other initiatives, GOA is conducting is a New Hampshire Workforce Assessment Survey, aimed at aligning education and training programs with employers’ needs. For information, visit graniteoutdooralliance.org.
