Athleta announced the expansion of a wholesale partnership with REI Co-op, bringing a curated selection of its product to 135 REI stores nationwide and online. As part of its growth plan to reach $2 billion in net sales by 2023, Athleta has committed to investing in new touchpoints to increase awareness and drive new customer acquisition.
The collection includes select styles of Athleta premium performance and lifestyle apparel and accessories, designed by women for women. Customers will be able to shop Athleta core lifestyle, hike and yoga bottoms, along with key tops and accessories.
Additionally, REI will carry select extended sizing options from size 0-26 in hiking and fitness apparel designs in one quarter of all stores and on REI.com, bringing women even more inclusive sizing options and ways to shop.
Athleta is a purpose-driven brand with a mission to ignite a community of healthy, confident, active women and girls to reach their limitless potential. This partnership brings together two purpose-driven brands who share a belief in sustainable business practices and empowering women to enjoy active lifestyles.
Athleta apparel also is available at its more than 200 retail stores across the United States, through its catalog, and at Athleta.com.