Experiential marketing agency Mercury Mambo announces the launch of the Latino Outdoor Influencer Network (LOIN), a database and community of Latino digital influencers with a passion for outdoor adventure. LOIN connects brands to Latino outdoor enthusiasts and athletes that are thirsty for new outdoor experiences and looking to create new family traditions, says Mercury Mambo.
“This network fills a void in an area of the market place that most retailers and outdoor brands have yet to address,” stated Becky Arreaga, Founder of Latino Outdoor Influencer Network and President of Mercury Mambo. “By 2050, the Hispanic population will be more than 106 Million strong within the U.S. consumer market. So where are they in the outdoor world? Latinos are taking it to the outdoors and creating amazing experiences They have a story to tell and will now be able to share within this community, as well as with those brands that seek out this first hand insight.”
“We realized the power of multicultural influencers early on and are proud to be the influencer marketing partner of Mercury Mambo, who is pushing the envelope with the first Latino Outdoor Influencer Network,” said Misha Talavera, Mexican-American, CMO and Co-Founder of NeoReach. “By joining the powers of influencer marketing and multicultural marketing, we are uncovering a huge market opportunity.”
The LOIN brand advocates will have the opportunity to share their adventures with online followers, in fun and unique ways. Members will be providing meaningful experiences and consumer perspective within the outdoor industry that will touch on technology, retail (products/services), lifestyle and diversity. Individuals and businesses can participate in the LOIN. To join the network visit www.latinooutdoornetwork.com or receive additional information, please visit www.mercurymambo.com/outdoornetwork.
