Memorial Day on Monday, May 28, represents the unofficial start to the summer season, and the extended holiday weekend typically brings a significant lift in demand for seasonal categories as consumers flock to beaches and pools, and gather for picnics and barbecues. After a cold April, retailers and businesses are looking for warmer temperatures to help spur seasonal purchasing.
The run-up to Memorial Day Weekend will begin with warmer than normal temperatures covering the Plains with heat indices climbing into the 90s for some, according to the latest data from Planalytics. Warmer temperatures are also expected in the Northeast and Northwest presenting opportunities for seasonal purchases. Markets in the West and Southeast will start the week with cooler to seasonal temperatures. Showers and thunderstorms are possible across the East early week, with heavy rain expected in the Southeast throughout the week. More showers and thunderstorms are likely in the Plains, said the weather forecasting firm.
Warmer to seasonal conditions will stick around for most over Memorial Day Weekend (Friday, May 25 – Monday, May 28), boosting demand for summer consumables such as suncare, bottled water, and bagged ice. The warmest anomalies will be felt in the Plains and West. Showers and thunderstorms are expected to rain on some parades throughout the Plains and East over the holiday weekend. Be sure to monitor for your WeatherVue reports which provide conditions and impacts specific to your business.
For reference, Memorial Day last year (5/29/17) trended coolest and wettest since 2015.
· The West North Central region was coolest since 2008 with much of the East coolest since 2013.
· The Pacific region was warmest since 1995. The East South Central region was wettest since 2004.
Courtesy Planalytics
