Mammut today announced the acquisition of digital outdoors platform, Mountain Hub, for an undisclosed amount, in a push to bolster the brand’s digital community, connection to consumers, and integration of technologies across platforms, said Mammut sources.
Mountain Hub, based in Park City, Utah, and originally founded by MIT graduate students in 2015, was born out of the desire to enhance the outdoors experience by crowdsourcing real-time trip reports, routes, and conditions that make the outdoors safer and more accessible for everyone.
“Mountain Hub makes it easier for anyone to get outdoors, find the right information they need, and share experiences with a like-minded community,” explained Mountain Hub CEO and founder Brint Markle. “Together with Mammut, we are eager to continue working with our community and partners across the outdoor industry to build the best digital tools and resources that help everyone get outside often, safely, and responsibly.”
“This is about experiences,” said Joe Prebich, CEO for Mammut North America. “The acquisition of Mountain Hub brings a whole new way to partner with consumers and professionals to deliver a digital experience like no one else can. From trail data to community meetups, athlete profiles and trip logs to real-time reports that aid in your daily adventures, Mountain Hub truly brings digital into the outdoors in a seamless and organic way.”
Mammut sees the acquisition and utilization of the Mountain Hub technologies as a powerful opportunity to support a rapidly growing digital platform that connects authentically with a broad array of outdoor users, and in doing so, helps everyone get the most out of their outdoor pursuits.
The Mammut Mountain Hub app will launch with an expanded feature set in 2019 and be available on Apple and Android App Stores.