Outdoor and everyday-wear startup LIVSN Designs has surpassed $100,000 in pre-sales on day 25 of its Kickstarter Campaign. After six hours, LIVSN raised more than $20,000, doubling its initial funding goal of $10,000. LIVSN is releasing its Flex Canvas Pants V2, the second iteration of its best-selling product, and notes that only 1% of Kickstarter campaigns reach the $100,000 mark. The campaign ends August 9, 2019.
Following the success on Kickstarter, LIVSN is planning on offering its Fall/Winter ’20 line to select retailers. Inquiries can be made to firstname.lastname@example.org.
The are a new version of the already best-selling V1 Flex Canvas Pants.
LIVSN describes its Flex Canvas Pants V2 as “Tough outdoor pants with stretch, articulation and thoughtful features – with style you can wear every day. Designed for people who want to own less and live more.”
This new design features revised roll-up leg system with a more durable recessed cateye button. Larger knife pockets allow for more carrying space. A wicking mesh interior liner along with extra deep vented pockets are featured to keep your things organized and your waist cool. LIVSN has put an internal zipper pocket for security along with internal phone sleeves. A diamond gusset and articulated knees offer freedom of movement. The eco-flex fabric is made from organic cotton, recycled polyester and spandex and is water repellent. Charcoal, brown, olive, and caramel are the colors available.
“There’s a lot of noise and a lot of people doing the same thing,” said company’s founder, Andrew Gibbs-Dabney. “If you’re going to build something, take the time and make sure you’re building something the world really needs. I believe people are responding positively to our values.
Gibbs-Dabney first Kickstarter campaign, which launched last year, raised more than $78,500 – more than doubling his $30,000 goal. Those funds helped him launch both his flex canvas pants and hi-wool fleece. More than 500 people helped him realize that goal.
“The inspiration for the company came from the process of going through and getting rid of a lot of stuff that I didn’t need,” Gibbs-Dabney said. “I have a background in outdoor recreation and an outdoor apparel company. You accumulate a lot of gear. While simplifying my life, what surfaced were the things made with care, things that were high quality and facilitated the kind of life I wanted to live. I determined that if I were to buy something, it would be things of value.”
Gibbs-Dabney, who had experience in the outdoor apparel industry before launching LIVSN, had a good idea of what he wanted from outdoor clothing.
“I drew designs on paper of things that didn’t exist in the market,” he said. “I had pet peeves about certain things, and how those things fit, pocket depth, feature set, the way things looked. I thought we could do it better or at least different enough to where we had a right to build something. That started the journey.”
Along with our first few designs, Gibbs-Dabney wrote down the values of the company. Those principles would become the pillars on which LIVSN was created: intentional minimalism, hedonistic sustainability and good corporate citizenship. The name, which comes from the Swedish word livsnjutare, is translated as “one who lives life deeply; an enjoyer of life.”
“We are truly hanging our hat on making a high-quality product,” Gibbs-Dabney said. “We aren’t just paying lip service and saying it’s high quality. We’re putting in the time and work into the detail to make sure it lasts longer and performs better than anything else out there.”