LifeStraw, announced it is joining The Conservation Alliance and introducing a special edition LifeStraw Go bottle, “Big Adventure, Small Footprint”, with 5 percent of sales going to the group’s public lands programs. LifeStraw Go bottles filter harmful bacteria, microplastics, and parasites from freshwater sources and are priced at $44.95 on www.lifestraw.com and at specialty retail.
“The Conservation Alliance is doing incredibly important work preserving those places where our consumers recreate,” said Alison Hill, managing director of LifeStraw. “With these new special edition bottles, we are inviting our customers to join our efforts, expanding these important initiatives. With more Americans going outdoors, we need to do all we can to protect these treasures.”
Joining the “Big Adventure, Small Footprint” LifeStraw Go are two other special edition bottles supporting give back initiatives. “This Bottle Gives Back” supports LifeStraw’s program providing one child in need in a country such as Kenya with safe water for an entire school year through the LifeStraw Safe Water Fund. “Use Locally, Impact Globally” highlights the notion that everyone is part of a global community and emphasizes the importance of reusable water bottles instead of single-use versions that are discarded into landfills and oceans, also supporting the Safe Water Fund.
“LifeStraw is known as much for giving back as for their world-class filters and purification products,” said John Sterling, executive director of The Conservation Alliance. “The ‘Big Adventure, Small Footprint’ bottle, will help to provide much-needed resources to protect public lands while helping keep single-use bottles out of our treasured public spaces.”