Lifestraw Expands Lead Filtration in Personal Hydration Products

LifeStraw will introduce new products with lead reduction technology for outdoor pursuits and adventures at Outdoor Retailer + Snow Show this month in Denver. All new products are specified to meet or exceed National Sanitation Foundation (NSF-53) standards for lead reduction.

Lead reduction technology will be featured in two in-line filtration products including LifeStraw Play ($39.95), a 10-ounce, BPA-free filtration bottle specifically designed for children and LifeStraw Go 2-Stage ($44.95), a 22-ounce filtration bottle available in five colors. The technology will also be featured in the new four-liter Flex Gravity that is the brand’s first gravity filter with lead reduction designed for groups in the outdoors and communities affected by natural disasters. All lead filtration products feature LifeStraw’s two-stage filtration system that removes 99.999999% of bacteria and 99.999% of protozoa, while reducing chemicals and bad taste or odors.

“LifeStraw’s innovation provides peace of mind for consumers drinking from a local tap or outdoor devotees hydrating from a backcountry river,” said Alison Hill, managing director of LifeStraw. “By adding lead reduction technology to LifeStraw’s Play and Go filtration bottles and introducing Flex Gravity, more consumers have access to clean water on-demand, nearly anywhere.”

Supported by consumer product purchases in the United States, LifeStraw will reach an important milestone this February by delivering clean drinking water to its one millionth child in a developing community. Since 2014, LifeStraw delivered safe water to more than 1,100 schools and more than 633,000 studentss, making the program one of the largest private investments in safe water in schools globally. In February 2018, LifeStraw’s team of more than 35 local staff, 20 additional paid local volunteers and 40 international volunteers will spend three weeks in Kenya, installing LifeStraw Community water purifiers and conducting training seminars and follow up in more than 525 schools.