Rugged men’s lifestyle clothing brand Dakota Grizzly announced a new R.S.V.P. Program that provides its physical dealer base with commissions for online sales. For every online sale shipped in North America, qualifying retailers will get an annual check disbursement from the online sales made. This January, Dakota Grizzly is sending out its first checks.
This January, Dakota Grizzly is sending out its first checks. Being the first program of its kind, the R.S.V.P. Program gives back to the retailers. “Our mission is to grow businesses together and make long-lasting partnerships in this era of online sales,” explains Joel Anderson, Dakota Grizzy vice president of sales. “We are seeking to inclusively problem solve with our retail partners versus ‘either or’ scenarios. We are not competing – we are sharing in mutual growth. It’s all about supporting one another and working together.”
With the first checks now in the hands of retailers, enclosed in the envelopes are a letter and check for their share of Dakotagrizzly.com’s online North American sales for 2017. The letter explains: “It’s what we promise from us to you. Respect … for the retail heritage you have built in your community. Support . . . for your commitment to the Dakota Grizzly brand by offering outstanding customer service, professional sales staff and innovative merchandising support. Valued . . . as the most important link to the Dakota Grizzly customer. Partnership … for the future as our customer discovers the Dakota Grizzly story of Midwest Makers tradition and craftsmanship in your store and online,” reads the letter.
As heritage brand from St. Louis, Dakota Grizzly is part of an innovative collective of creators, makers and explorers known as the Midwest Makers. To celebrate this craftsmanship, they had a local woodworker make a custom crafted wood mosaic corn hole board. To thank its retail partners, attending dealers at Outdoor Retailer can stop by the Dakota Grizzly booth to enter to win a Custom Corn Hole board with bags for their retail store. Drawing will be held Saturday night at 4pm.
