Core outdoor sales remained flat at $550 million compared to June 2013. Units declined 2% while average retail-selling price rose 3%, according to the most recent figures from Leisure Trends.
Internet and specialty units dropped alarmingly, down 14% and 4%, respectively, while chain units inched up 1%. The ARSP increases ranged from 3% to 5% across the three channels. Dollars shrank online only, plummeting 11% to $100 million.
For the first time since July 2010, equipment accessory dollars surpassed apparel, rising 4% to $183 million. Apparel dollars remained flat at $180 million, with the 2% unit decline nearly offsetting the 3% ARSP hike, says Leisure Trends.
Equipment units contracted 10% and pulled dollars down 2% to $74 million despite the 10% ARSP increase. Every equipment subcategory endured unit declines, and all but climbing gear saw dollars drop.
Footwear units and ARSP both fell 2%, pulling dollars down 4% to $113 million. Shoes and sandals both tallied 6% dollar declines. Year-to-date units continued to stumble, down 1% through June.
All four major product categories saw dollars rise — only Internet dollars contracted year-to-date, dropping 3% to $768 million. Chain dollars surged 7% to $1.4 billion on shared unit (+3%) and ARSP (+4%) growth. Specialty stores fought off the 4% unit decline with 6% ARSP increases, pushing dollars up 2% to $1.1 billion.
June 2014 over June 2013 category changes in dollar sales by channel:
All Specialty dollar sales up 1%
Specialty equipment dollar sales -1%
Specialty apparel dollar sales +3%
Specialty equipment accessory dollar sales +5%
Specialty footwear dollar sales -5%
All Chain dollar sales up 5%
Chain equipment dollar sales +3%
Chain apparel dollar sales +1%
Chain equipment accessory dollar sales +11%
Chain footwear dollar sales +1%
All Internet dollar sales down 11%
Internet equipment dollar sales -9%
Internet apparel dollar sales -6%
Internet equipment accessory dollar sales -15%
Internet footwear dollar sales -16%
