Premium outdoor kids wear brand Isbjörn of Sweden continues its uncompromised commitment to sustainability for Fall/Winter 2022 with an updated range that is 97 percent bluesign certified.

Isbjörn was the first outdoor kids and teen brand to become a bluesign system partner and every season builds on the company’s original green promise to use only the most sustainable fabrics and manufacturing processes. Isbjörn’s design team looks at fine tuning existing products to make them more sustainable and durable, and Isbjörn’s latest range is 100 percent fluorocarbon-free and uses 100 percent recycled PrimaLoft insulation.

With a strong sustainable heritage spanning more than 15 years, choosing the highest performing yet environmentally conscious materials has been a priority for the Swedish outdoor kid’s clothing specialist.

Its hard shell and padded products are treated with a Bionic Finish Eco durable water repellent that does not release any harmful fluorocarbons into the atmosphere. The company also uses 100 percent recycled PrimaLoft Insulation, which is made from recycled plastic bottles.

The longevity of Isbjörn products is demonstrated by the durable materials used and in the overall design. Hard shell and padded products have grow cuffs on the arms and legs, which add a further 3cm in length to grow with the child, before being passed down to younger family and friends to be reused many times.

“I will say it once again – the outstanding durability of our products is our silver bullet to achieve reusable technical performance over and over again. Doubling and even trebling the lifespan of a garment reduces its environmental impact by more than half.” said Selma Jakobsson, production and sustainability manager, Isbjörn of Sweden

Since it began, Isbjörn has been determined to make its products durable and sustainable.

“It used to frustrate me seeing so many brands jumping on the eco-friendly bandwagon without any sustainable foundation, but now I believe greenwashing companies will be left behind as consumers wise up and do their research,” Jakobsson said. “Shoppers are now actively looking for certifications such as bluesign and materials which are environmentally safe and recycled. Our strong environmental profile will set us apart from others as we continue to innovate and grow.”