Inside Outdoor Fall 2012 (Digital Edition)
Inside Outdoor Fall 2012 Features:
(22) Down Time – by Martin Vilaboy
While its introduction certainly was not immune to orators of overhype, water-resistant down is set to have significant impacts on insulated gear and apparel, both in the design room and on the retail sales floor.
(28) ePTE 2.0 – by Ernest Shiwanov
As the industry has finally come to learn, the most prevalent waterproof breathable technology has its limitations, but innovations motivated by competition have raised the level of performance and helped mitigate some of the issues haunting PTFEs.
(35) Annual Holiday Outlook & Gift Guide
A mixed bag of economic indicators, consumer sentiment and calendar advantages make the upcoming holiday sales season particularly tricky to forecast. But you can be sure these outdoor gifts ideas will ring Christmas cheer both under the tree and at the register.
Inside Outdoor Magazine Departments:
Data Points
(8) Numbers Worth Noting
Mobile investments; showrooming behavior; pickup gains; reviews under review; and more…
Outdoor Swatches
Component News and New Products
(14) Merino momentum
(15) DNA fights counterfeiters
(16) ‘Reshoring’ cuts costs
(18) Impact App
(19) ‘One Way’ eco tool
(20) CORDURA goes soft
(21) Burlington & Bentex
Floor Space
(42) Stepping Over Dollars
Reevaluating expenses
Back Office
(44) Join the Crowd
Crowdsourcing caveats
Back Office
(45) Supplier Credit
Improve your score
Inside Outdoor Fall 2012 (Digital Edition)
About Inside Outdoor Magazine:
We know outdoor executives have access to plenty of instantaneous information. But one thing decision makers overwhelmingly tell us they can’t get enough of is thoroughly researched and highly scrutinized news and analysis that can be applied directly to improving day-to-day operations.
Having surpassed more than a decade in the industry, Inside Outdoor Magazine’s staff of seasoned outdoor journalists represent years of experience in specialty retail, product manufacturing, business analysis and living the outdoor lifestyle. We believe this mix of backgrounds is a key component to complementing your marketing message with the business modeling, cost-margin analysis, trend forecasting and quantified operational advice that’s already proven to capture loyalty and engage readers, and studies show that reader engagement with media and advertising can drive sales.
Your customers would need to expend significant time and money to amass the information and advice, in addition to, the requisite industry movements, trends and product innovations—that we deliver straight to their mailboxes, for free, all year round.
