The inaugural Outdoor City USA festival is in the books, with nearly 4,000 attendees taking part in three days of outdoor activities. Plans are already being made to expand the event for 2020 and to add a second festival in the Eastern U.S., said show organizers.
The brainchild of bicycle industry veteran Beverly Lucas, in five short months, Outdoor City USA evolved from a few notes on cocktail napkin into an opportunity for outdoor enthusiasts to engage and interact with the brands they love.
“A first-year festival of this scale can be hard to predict, but we are delighted to have exceeded all expectations,” Lucas said. “We had a great vibe, enthusiastic sponsors, stoked racers, happy families and kids, and an idyllic venue at Mt. Bachelor. We have all of the ingredients to guarantee an even bigger and better Outdoor City USA in 2020 and will soon be announcing plans to add an East Coast venue to the lineup.”
Beneath predominantly sunny skies, nearly 4,000 attendees took part in a variety of activities, Sept. 13-15, including organized rides, races, clinics, kids activities and more. The Outdoor City USA “neighborhood” gave more than 50 sponsors, vendors and manufacturers the opportunity to engage directly with consumers.
“We came with high hopes to connect with our end users, share some product with raffle prizes, and demo bicycles to give an experience that showcases Shimano technologies,” said Alex Gardner, regional representative for Shimano America. “Outdoor City delivered with a great venue, great weather, and good foot traffic. Bend is a great place to recreate and connect with consumers, enthusiasts, and competitors. See you next year!”
Dan McGarigle, owner of Pine Mountain Sports in Bend and a veteran of countless industry trade shows, summed up Outdoor City USA from the perspective of retail exhibitors. “I don’t know of another opportunity in the country to get out in front of vendors, dealers, and consumers like Outdoor City USA at Mt Bachelor,” said McGarigle. “It was a great weekend and we look forward to returning in 2020.”
“We had a hunch we were on to something with Outdoor City USA, but could not have anticipated the support, attendance, and feedback we have received from the outdoor industry and beyond,” said Lucas.