Ibex Adds Sales Reps in Northeast, Southern Central Regions

Ibex, a leader in merino wool apparel and accessories, has partnered with two additional agencies to manage sales, gaining coverage throughout the Northeast and the South.

Mark Roadarmel Sales serves New York, New Jersey, Pennsylvania, and all New England states. John Roadarmel (pictured), principal at Mark Roadarmel, said “Ibex is one of the premier merino wool brands in the industry and is well known by New Englanders for both its style and performance. I’m looking forward to working with Ibex and relaunching this iconic brand in the New England area where it all started.”

Eddie Terrell of Terrell Sports Group will lead Ibex sales throughout Arkansas, Kansas, Louisiana, Missouri, Oklahoma and Texas. “We are very excited to have Ibex wool in our portfolio of brands and look forward to bringing this iconic name to the region,” Terrell said.

Ibex, acquired by New York-based investor group Flour Fund in 2018, is adding sales representation throughout the country to support growth objectives. Brian Roberts, who leads Global Business Development at Flour Brands, said, “I’ve worked with both John and Eddie on other brands in the past and they have a proven track record of success. Both excel at pioneering brands and, though Ibex is 22 years in the making, we’ll be treating this as a pioneering effort to gain market share once again.”

Black Dog Sales Group will continue to manage sales relationships for the brand throughout the Rockies and Intermountain West.

For additional information on becoming a dealer for Ibex, reach out to:

  • John Roadarmel at Mark Roadarmel Sales, for New England and the Northeast, jhnybld@gmail.com (315) 569-1801