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Friday, June 18, 2021

Hyosung Welcomes European, U.S. Marketing Management

To support its business growth and global expansion strategy, Hyosung has hired industry veteran, Claire O’Neill, as its European Marketing Manager, and appointed Hyosung veteran, Julia Nam (Pictured), as U.S. Marketing Manager, effective immediately.

O’Neill, who is based in the United Kingdome, has deep experience in the intimate, swim and global textile markets. She joins Hyosung from The Lycra Company, where she was EMEA Brand Communications Manager, and previously, EMEA Marketing Segment Manager Lingerie, Underwear and Swimwear at Invista.

At Hyosung, O’Neill will work with the company’s European marketing team in the promotion of Hyosung’s specialty fibers and fabrics to targeted brand and retail accounts. Additionally, O’Neill will manage joint development and promotional programs with key industry partners.

Nam, whose most recent position with Hyosung was Marketing Manager, Intimates and Swim, has had many managerial roles with the company during her 19-year career with the company. As U.S. Marketing Manager, she will be based in New York City. Among her responsibilities will be to identify business opportunities and develop customized textile solutions to help U.S. brands and retailers prosper.

With offices in more than 40 countries, Hyosung can support and interact locally with the international supply chain. Together with Hyosung’s Fashion Design Center (FDC) Team, which forecasts trends and creates fabric stories and samples in the context of global trends, the Global Brand Marketing Team supports brands and retailers with design ideas, textile and product development. It then helps brands and retailers pull products made with Hyosung specialty fibers through to the consumer.

To provide faster product delivery and reduce its carbon footprint, Hyosung has expanded its manufacturing network to serve clients on each continent since its start in Korea in 1992. In 1999, the company expanded into China, and now has bases in Vietnam for the rest of Asia, India for emerging Asian markets, Brazil for the Americas, and Turkey for Europe. The company recently invested in its Turkey and Brazil plant expansions and has its sights on further manufacturing development soon.

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