On Friday, July 29 from 2-3 p.m., Google and Fidelitas Development will partner to present an in-depth look into AdWords Optimization for the outdoor industry at the SLC Marriott Downtown at City Creek as part of OR Summer Market’s Outdoor University. Session attendees will learn how to increase online sales through better targeting for their AdWords campaigns, properly allocating their budget across AdWords platforms, and by creating highly-converting ads and landing pages, said presentation organizers.
Presenting at Outdoor University will be Josh Weum from Google and Tyler Sickmeyer and Kenny Soto from Fidelitas Development, a full service marketing agency.
Weum is the Digital Ambassador for Google AdWords. “I truly enjoy helping small-to-medium sized companies harness the power of Google to grow their businesses. I am excited to partner with Fidelitas Development to share the latest best practices for Google Adwords at Outdoor University.”
Sickmeyer is a marketing thought leader and the founder of Fidelitas Development, serving clients around the world for over eight years. “Google is the hands-down leader in online search. It’s great to be able to partner with Google to better serve our clients while staying on top of the latest trends in search and digital advertising. We’re ecstatic to share our experience and best practices with the Outdoor Retailer community in a collaborative effort with Google.”
Who: Josh Weum from Google, Tyler Sickmeyer and Kenny Soto from Fidelitas Development
Where: Marriott Downtown at City Creek, 75 S W Temple, Salt Lake City, UT 84101
When: Friday, July 29 from 2-3 p.m.
Why: Outdoor University, the Outdoor Retailer Summer Market
