Garneau announced a new three-year partnership with the Little Bellas organization, a mountain bike organization whose goal is to help young women realize their potential through cycling. Garneau said it was proud to support a cause that is not performance-oriented yet equally as important, to bring more confidence to girls in the sport.
Founded in 2007, Little Bellas has worked to get more than 2,700 girls on bikes to date with chapters in 13 states in the United States. Centered on cycling, the organization takes on a bigger task of instilling confidence in young girls and teaching them to navigate challenges and believe in themselves.
“Little Bellas is absolutely thrilled to partner with Louis Garneau. With our home offices only an hour apart in Vermont, it’s a natural fit. Our small-town roots and values will thrive in partnership. We truly believe that Louis Garneau values getting girls on bikes and makes amazing kids’ products to support girls from their first pedal stroke through their cycling progression. Our creative process has begun, and it’s already resulted in some amazing new products for our participants, parents, supporters, and mentors,” mentioned the executive director, president, and co-founder of Little Bellas, Sabra Davison.
Garneau’s involvement will be summarized in two ways. First, to create a Little Bellas jersey that will be sold online at www.garneau.com where a portion of the sales will go to the organization. Second, Garneau will produce the official cycling apparel and accessories of the organization that will be distributed to girls registered in their programs. A contest will be organized among the previous year’s participants to find the design of the jersey for the 2018 season. The girls will have the chance to use their full creativity and come up with a new design for the jersey that they will proudly wear. “Little Bellas is a fantastic program offering young girls a chance to connect, push their limits, gain confidence and develop grit. We love the life lessons that cycling offers and look forward to accompanying their riders and mentors with some cool kit (designed by one of the girls no-less),” concluded Eric Sakalowsky, Garneau’s global marketing director.
