Garmont North America, a full service subsidiary of Garmont International S.R.L. in Montebelluna, Italy, announced its partnership with HFS Communications, whereby HFS Communications will strategically drive awareness of the alpine footwear brand as it re-enters the North American market through public relations, social communications, marketing content and athlete support.
“I am thrilled to partner with HFS as we bring the Garmont brand to life,” notes CEO, Bill Dodge. “I have worked for many years with the HFS team and they bring accountability, expertise, passion, and energy to every project. Together we will navigate the re-launch of Garmont through a marketing platform that focuses on relationships with specialty retail customers and consumers.”
In November, Garmont International named Bill Dodge as CEO of the North American subsidiary. During the last six months, Dodge has established Garmont’s North American offices, appointed Ben Palliser to lead the sales team and lastly, established a brand and product strategy that will guide the future of Garmont North America. In August, Garmont will bring its energy to the Outdoor Retailer Summer Market 2015 Show in Salt Lake City, Utah.
“We see a large opportunity in leveraging our relationships as we re-introduce Garmont to mountain athletes,” said Emily Snayd, partner at HFS Communications. “We will build brand mindshare by starting conversations with consumers that focuses on the will power that drives enthusiasts forward in their adventures.”
