Swedish heritage brand Fjällräven celebrated the grand opening of a new flagship brand center in Seattle’s downtown epicenter during the week of July 15, 2019. Fjällräven’s newest retail location offers personalized shopping experiences, including an on-site tailor, at 101 Pine Street, steps away from Pike Place Fish Market. Celebratory events throughout the week included Kånken Art experiences with artists Mimi Kvinge and Shogo Ota.
“Seattle is one major metropolitan area linked in multiple ways to Fjällräven’s home in Stockholm,” said Nathan Dopp, president of Fjällräven Americas and vice president of Fenix Outdoor International AG. “The Fjällräven brand is built in Sweden but tailored to the Pacific Northwest, which makes Seattle the perfect location to expand the brand’s retail footprint. Complementing our strong retail presence with fantastic wholesale partners, the new Seattle flagship brand center represents Fjällräven’s commitment to the Pacific Northwest and we look forward to serving this community of nature enthusiasts with a personalized shopping and adventure concierge offering.”
“The community in Seattle, which spans casual adventurers to accomplished climbers, mirrors our passion for being in nature and we have designed a retail experience to match that ethos,” said Steve Stout, vice president of retail at Fjällräven North America. “Whether it’s our on-site tailor creating a custom fit for any Fjällräven pant or our team of brand ambassadors serving as adventure concierges for local outdoor activities, our goal is to drive deep, lasting relationships in Seattle and across the Pacific Northwest.”