Americans spent $53.3 billion on e-commerce transactions during the third quarter, according to the latest figures from comScore, representing an increase of 14.6 percent from the $46.5 billion for the same period last year. Contrary to the buzz, the vast majority of YoY growth came on the more mature desktop sales, with “mobile” sales growing slightly.
The comScore survey found that 10.9 percent of total e-commerce sales took place on a smartphone or tablet during the third quarter, a one-point increase over last year’s figure of 9.9 percent. All told, that represents $5.8 billion in sales coming in from users on their wireless devices. On desktop computers, meanwhile, retail e-commerce sales grew 13.4 percent during the third quarter to $47.5 billion compared to $41.9 billion a year ago.
Not surprisingly, online shopping revenue is expected to grow even more. Eighty-nine percent of shoppers will use the Internet this holiday season, a study conducted by Google found, with 41 percent of consumers planning to use a smartphone for shopping or research.
