Italian denim brand designer Dondup announced an official partnership with bluesign to join its system partner network. This agreement underscores its commitment to sustainability, responsible production and environmental stewardship, setting a new benchmark in the fashion industry.
Bluesign offers comprehensive solutions that focus on sustainable chemistry and employ a holistic approach to driving environmental improvement, enhancing worker safety and increasing resource efficiency. Bluesign – through on-site assessments, input stream management and chemical inventory verification – collaborates with system partners to develop tailored solutions that ensure safety and sustainability standards are met at every step.
Dondup is now part of bluesign’s Denim initiative. Launched in March 2023, this initiative includes a global network of denim brands, manufacturers, mills and materials suppliers, including Everlane, Reformation, PureDenim, Saitex, Advance Denim and ISKO. The initiative aims to revolutionize denim production by implementing clean chemistry and sustainable practices, ensuring higher standards of safety and environmental responsibility.
“At Dondup, our commitment to sustainability and responsible production is unwavering,” said CEO, Matteo Anchisi. “By partnering with bluesign, we are advancing our mission to minimize environmental impact and uphold the highest safety and responsibility standards in our supply chain. This collaboration allows us to produce stylish, environmentally conscious, and socially responsible premium denim.”
The ripple effect of the partnership extends beyond the brand itself. As bluesign’s clean chemistry practices are implemented throughout Dondup’s supply chain, they are expected to inspire suppliers, manufacturers, raw material providers and other stakeholders to adopt similar standards of environmental and social responsibility. This cascading effect ensures that every aspect of the production process – from chemical suppliers to material manufacturers – aligns with environmental and social criteria set by bluesign.
“We chose bluesign as a trusted partner to ensure our production processes meet stringent environmental and social criteria,” said Anchisi. “Together, we are setting a new standard for sustainability in the fashion industry, prioritizing transparency and accountability. We are proud to lead the way in sustainable denim and anticipate the positive impact this partnership will have on our products, industry, and the world.”
The partnership is also expected to create an echo effect throughout the fashion industry, encouraging materials vendors, manufacturers and other partners to join bluesign. This collective movement towards cleaner and more sustainable production practices will further amplify the impact of this partnership, driving significant improvements in environmental and social responsibility across the supply chain.
