For the second year running, Deuter, a heritage brand in the outdoor industry and leader in sustainable production, has been awarded the highest distinction for textile supply chain excellence by the Fair Wear Foundation (FWF), which supports workers in realizing their rights to safe, dignified and fairly paid employment.
At Het Plein in The Hague, on Black Friday (the annual pinnacle of consumption), Deuter will team up with a handful of other Fair Wear brands to host a #PeopleFriendlyFashion pop-up shop dedicated to the people who manufacture their packs and apparel. These are people who aren’t always paid enough to send their children to school or to eat a nutritious meal. As consumers, we are connected to these people, and Deuter and FWF want to encourage everyone to foster fair and respectful connections with our fellow human beings through conscious decisions to treat manufacturing workers with dignity.
“The things we buy, from backpacks to footwear and apparel, are all the handiwork of real people just like us, who deserve to be treated with respect and fairly paid in a safe working environment,” said Deuter USA president, Bill Hartrampf. “Sadly that’s often not the case, and when consumers settle for less, whether on the basis of price or apathy, they are participating in a soul-crushing system of exploitation and abuse.”
The #PeopleFriendlyFashion event will take place November 28 and 29, from 1-6 p.m., at Het Plein, The Hague. Other Fair Wear brands taking part in the Het Plein pop up include Claudia Sträter, DAWN Denim, Expresso, Funktion Schnitt, Havep, Jack Wolfskin, Katharine Hamnett, King Louie, Kings of Indigo, Star Sock and Vaude.
The event will include designer interviews, upcycling workshops, virtual factory tours, a demonstration on how to dress for three months with 33 items of clothing and more.