Club Ride Apparel (CRA) announced the reformation of its sales force structure from independent to factory reps in many areas of the country. Club Ride has hired four new Regional Territory Managers that will be outfitted with CRA-branded sprinter vans to showcase the company’s current and upcoming collections.
The program launches June 1 and will be rolled out across 4 regions – Northeast, Southeast, Midwest and Pacific. The greater Rocky Mountain region will continue to be represented by the Ptarmigan Group (for bicycle specialty accounts), Green River Sales (for outdoor specialty accounts), Velo Persona Sales in Arizona & Southern Nevada, and Unique Cycle Sales in Utah and Wyoming.
“From developing our core and active-lifestyle collections, expanding into new categories, and growing our sales force, it is important that we keep Club Ride’s authenticity present in everything we do. Rather than doing a handful of events in each territory, the new structure’s flexibility lets us cover 50 different grassroots events and activations all over the country to create an even stronger presence,” said Mike Herlinger, founder of Club Ride Apparel.
“Our retail partners have helped build the Club Ride brand from day one. This strategy is about increasing the support structure for our retailers, turning up the volume on our local marketing efforts, and doing on-site retail merchandising development,” said Josh Fonner, Director of Sales at Club Ride. “We are thankful for everything our retailers have done for us in the last 7 years, and there are more great things to come.”
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