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Snowsports Brands Form ‘Made in the USA’ Colab

Martin Vilaboy -
Fourteen ski and snowboard companies proudly manufacturing in the USA have banded together to promote buying U.S.-made product for the upcoming ’13/’14 winter season....
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Newly Released

Spyder Acquired by ABG

Martin Vilaboy -
Outdoor ski and snow brand Spyder has been acquired by Authentic Brands Group, LLC. Spyder represents the first outdoor and winter sports brand in...
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Market Research

SIA Releases Addendum to Retailer Marketing Guide

Martin Vilaboy -
Last year, SnowSports Industries America (SIA), launched the "Retailer to Consumer Marketing Guide (RMG)," a free step-by-step handbook for building retailer-specific marketing programs and...
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Rep/Distributors

Fischer Names News Reps

Martin Vilaboy -
Fischer Sports added two new sales reps for their Alpine products in the Pacific Northwest and Rocky Mountains territories. Reed Powers will support all of...
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Climbing

The Summer of Content: ORSM13 Rewind

Martin Vilaboy -
By Martin Vilaboy It was the first Outdoor Retailer show since the acquisition of Nielsen Exhibition by Canadian private equity firm Onex Corp., and for...
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Newly Released

RAMP, SheJumps Partner to Gets Girls Outside

Martin Vilaboy -
RAMP Sports has partnered with SheJumps, a non-profit dedicated to getting girls outside in a fun and educational manner, to provide outdoor experiences in...
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Newly Released

Icebug Hires New North American Rep Groups

Martin Vilaboy -
Icebug Footwear has hired four new rep groups to cover the Midwest and West Coast regions, effective immediately. “We are excited to be working with...
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Events

SIA Nordic Demo to Return a Two-Day Format

Martin Vilaboy -
After reviewing the pros and cons of several facilities, the Nordic Committee of SnowSports Industries America voted unanimously to return the Nordic Demo to...
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Endurance

Icebug Names Wert To Head NA Efforts

Martin Vilaboy -
Icebug Footwear announced the appointment of Evan Wert as North American Director of Sales and Marketing, for both Icebug Footwear and ArchFlex Insoles. Evan...
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Newly Released

Icebreaker to Open Canadian Outlet

Martin Vilaboy -
Icebreaker will have a storefront at the new Toronto Premium Outlets, which will celebrate its grand opening on August 1, 2013. Located in Halton...
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