Outdoor ski and snow brand Spyder has been acquired by Authentic Brands Group, LLC. Spyder represents the first outdoor and winter sports brand in ABG’s growing portfolio.
In connection with the acquisition, ABG and LF USA have entered into a partnership that establishes LF USA as the exclusive licensee partner in North, South, and Central America, Europe, the Middle East and Africa for all current in-market and footwear products bearing the Spyder brand. In addition, LF Asia will act as lead agent to identify best-in-class partnerships for the brand in all product categories in the Asia Pacific market.
Spyder, which started as a small mail order business in 1978, has become one of the largest ski-specialty brands in the world. With headquarters in Boulder, Colo., Spyder is the official supplier to the US Ski Team, a relationship established in 1989. In addition, the Canadian Alpine Ski Team has been outfitted by Spyder since 2002.
“This will elevate and streamline our current business while opening the door to expand the brand’s reach into new markets,” said Tom McGann, CEO of Spyder Active Sports, Inc.
“This is a truly global brand. It has extremely strong brand equity and an iconic brand mark that is instantly recognized and elicits and inspires a sense of elite technical performance, trust and forward-thinking fashion among an extremely savvy consumer,” said Dow Famulak, Chief Executive Officer of LF USA and LF Europe at Li & Fung, Limited. “Spyder provides strong building blocks from which to grow a far-reaching brand and we are confident that between our expertise and resources, ABG’s vision and Spyder’s deep category understanding, we have a team that will enable Spyder to not only meet, but exceed consumer expectations.”
