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Aangeenbrug to Lead OIA

Outdoor Industry Association (OIA) has named Lise Aangeenbrug as its new executive director. Aangeenbrug is currently the executive director of the Outdoor Foundation, OIA’s...

Asics Invests in Smart Shoe Technology

Asics Corporation announced that its investment subsidiary Asics Ventures Corporation invested in a Japanese startup, No New Folk Studio Inc., the developer of sensing...

Colorado Outdoor Rec Office Launches Employer Toolkit

The Outdoor Recreation Industry Office at the Colorado Office of Economic Development and International Trade launched the Get Outdoors Employer Toolkit, designed for Colorado...

Bollé Opens New U.S. Headquarters

Following its recent acquisition of Spy Optics in late 2019, Bollé Brands has moved its U.S. corporate headquarters into Spy’s California headquarters and will...

OIA Partners with Universities on Continuing Education

In partnership with the University of Colorado Boulder (CU), Utah State University (USU) and Western Colorado University, Outdoor Industry Association will be offering a...

OSU-Cascades to Launch Bachelor’s Degree in Outdoor Products

Oregon State University - Cascades will offer a new bachelor’s degree in outdoor products beginning fall 2020 that will be one of only a...

Superfeet Secures New Balance License Agreement

Superfeet and New Balance are announcing that Superfeet has secured the New Balance license agreement for insoles. Starting 2020, Superfeet will expand its insole...

Camber Outdoors Welcomes Five New Board Members

Camber Outdoors, a national nonprofit supporting workplace inclusion, equity and diversity across the active-outdoors industries, announcedthe appointment of five new board members: Katie Carlson...

Deuter Eliminates All Harmful Perfluorocarbons in 2020

Global backpack brand Deuter “has completely eliminated perfluorocarbons (PFCs),” the harmful chemicals that shed from traditional water repellents, from its product line, beginning in...

Diamondback Doubles Down on Dealer Strategy

Alta Cycling Group (ACG), the new owner of the Diamondback Bicycles brand, is rolling out a new growth strategy that includes plans to reestablish...
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