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Diamondback Doubles Down on Dealer Strategy

Alta Cycling Group (ACG), the new owner of the Diamondback Bicycles brand, is rolling out a new growth strategy that includes plans to reestablish...

Bike Groups Unite to Form One Association

The PeopleForBikes Coalition and Bicycle Product Suppliers Association (BPSA) are now one unified trade association. “We’re using the power and expertise of our volunteer...

Sanuk Collaborates with Rick Rubin on Men’s Collection

Sanuk, a division of Deckers Brands, today announced a collaboration with music producer Rick Rubin. Rubin, a longtime fan who has worn Sanuk shoes...

Storm Creek Pledges 1% from its Eco-Collection

St. Paul, Minnesota-based apparel brand Storm Creek has become a business member of the 1% for the Planet movement. Beginning this month, the company...

Senate Advances Key Conservation Bills

The United States Senate unanimously passed the bi-partisan America’s Conservation Enhancement (ACE) Act this week, which affects many important wetland habitat and wildlife conservation...

Picture Organic Clothing receives B Corp certification

Picture Organic Clothing, makers of recycled, organic and bio-sourced products for board sports, has earned B CORP certification, the highest distinction for companies committed...

Mayfly Names Baker as President and CEO

Mayfly Outdoors, a manufacturer of high-performance fly-fishing products and parent company of Abel Reels, Ross Reels, and Airflo, announced the promotion of Craig Baker...

Budget Deal Delivers Policy Wins for the Outdoors

Congress approved two spending packages that will keep the government open and fund government operations through fiscal year (FY) 2020. The rare bipartisan budget...

Patagonia Community Raises $10 Million in 17 Days, Company to Match

Patagonia announced that its community raised $10 million in donations to 1,043 grassroots environmental organizations in 17 days. On Black Friday, Patagonia committed to...

Sealskinz USA Appoints NW Sales Reps

Sealskinz expands its North America sales presence with the addition of Perpetual Motion NW. Starting January 2020, Perpetual Motion NW will work to grow...
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