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Altra Names Ponthier Senior Director of Sales

Martin Vilaboy -
Altra announced the naming of Chuck Ponthier as senior director of sales. Ponthier will lead all North American sales strategy from overseeing key accounts...
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Product Development, Technical Design Experts Launch Guided Makers Consultancy

Martin Vilaboy -
Product development and sourcing strategist, Rachel Battarbee, and technical design, pattern making and fit tactician, Myranda Caputo, have joined strengths to form Guided Makers,...
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Kahtoola Signs Terra PR as Communications Partner

Martin Vilaboy -
Kahtoola has partnered with Terra PR as its North American public relations agency of record effective immediately. Brand communication efforts will focus on existing...
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REI to Open Another Tennessee Store

Martin Vilaboy -
A new REI Co-op location is reportedly set to open its doors near the Great Smoky Mountains National Park in 2020. The new 21,500 square-foot...
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Sponsored Post: Skin Care for the Outdoors

Martin Vilaboy -
By Cindy Jones, Ph.D. If your lifestyle involves being outdoors you may have noticed some of the effects that climate has on your skin. Although...
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Adventure 16 Closing After 57 Years

Martin Vilaboy -
Adventure 16 announced that the 57-year-old company plans to close its remaining two stores in San Diego and West Los Angeles. Both mountain shops...
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Wrangler Announces ‘Major Expansion’ of Outdoor Apparel Line

Martin Vilaboy -
The Wrangler brand recently announced the expansion of its outdoor apparel line with the launch of All Terrain Gear (ATG) by Wrangler. Comprised of every-day styles to...
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Patagonia Opens First Worn-Wear Pop Up

Martin Vilaboy -
Patagonia last week opened its first dedicated Worn Wear pop-up store. Located in Boulder, Colo., at a former standard Patagonia retail store, the Worn...
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Honey Stinger Names Keown CEO

Martin Vilaboy -
Sports nutrition brand Honey Stinger has appointed Mike Keown, a longtime veteran of the consumer packaged goods industry, as its new CEO. Keown brings...
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Tender Corporation Acquires Counter Assault

Martin Vilaboy -
Tender Corporation, which sells a range of best-in-class branded consumer products, announced the acquisition of Bushwacker Backpack & Supply, maker of the popular Counter...
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