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Superfeet Secures New Balance License Agreement

Martin Vilaboy -
Superfeet and New Balance are announcing that Superfeet has secured the New Balance license agreement for insoles. Starting 2020, Superfeet will expand its insole...
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Camber Outdoors Welcomes Five New Board Members

Martin Vilaboy -
Camber Outdoors, a national nonprofit supporting workplace inclusion, equity and diversity across the active-outdoors industries, announcedthe appointment of five new board members: Katie Carlson...
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Deuter Eliminates All Harmful Perfluorocarbons in 2020

Martin Vilaboy -
Global backpack brand Deuter “has completely eliminated perfluorocarbons (PFCs),” the harmful chemicals that shed from traditional water repellents, from its product line, beginning in...
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Diamondback Doubles Down on Dealer Strategy

Martin Vilaboy -
Alta Cycling Group (ACG), the new owner of the Diamondback Bicycles brand, is rolling out a new growth strategy that includes plans to reestablish...
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Bike Groups Unite to Form One Association

Martin Vilaboy -
The PeopleForBikes Coalition and Bicycle Product Suppliers Association (BPSA) are now one unified trade association. “We’re using the power and expertise of our volunteer...
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Sanuk Collaborates with Rick Rubin on Men’s Collection

Martin Vilaboy -
Sanuk, a division of Deckers Brands, today announced a collaboration with music producer Rick Rubin. Rubin, a longtime fan who has worn Sanuk shoes...
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Storm Creek Pledges 1% from its Eco-Collection

Martin Vilaboy -
St. Paul, Minnesota-based apparel brand Storm Creek has become a business member of the 1% for the Planet movement. Beginning this month, the company...
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Senate Advances Key Conservation Bills

Martin Vilaboy -
The United States Senate unanimously passed the bi-partisan America’s Conservation Enhancement (ACE) Act this week, which affects many important wetland habitat and wildlife conservation...
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Picture Organic Clothing receives B Corp certification

Martin Vilaboy -
Picture Organic Clothing, makers of recycled, organic and bio-sourced products for board sports, has earned B CORP certification, the highest distinction for companies committed...
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Mayfly Names Baker as President and CEO

Martin Vilaboy -
Mayfly Outdoors, a manufacturer of high-performance fly-fishing products and parent company of Abel Reels, Ross Reels, and Airflo, announced the promotion of Craig Baker...
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