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Brand Watch

Outdoor Research Hires SVP of Product

Bruce Christian -
Building on its brand and sales trajectory over the last 12 years, Outdoor Research (OR), a Seattle-based manufacturer of outdoor apparel and gear, hired...
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Brand Watch

Baffin Extends TITAN Boot Sizing

Bruce Christian -
Canadian footwear brand Baffin announced a size extension of its TITAN boot to offer a more inclusive size range. The extension adds two sizes,...
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Brand Watch

Nikwax Launches High-powered Wash for Activewear

Bruce Christian -
Nikwax, an international leader in technical cleaners and waterproofing products for outdoor gear and apparel, has developed a high-powered deodorizing cleaner designed to eliminate...
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Brand Watch

Rab Unveils Vapour-Rise for Fast-paced Mountain Activities

Bruce Christian -
British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) has unveiled its updated Vapour-Rise collection for mountain activities. Rooted in Rab Carrington’s concept, a...
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Brand Watch

Celebrating 30 Years, Mountain Hardwear Refreshes Brand

Bruce Christian -
After three decades in business and in the mountains, Mountain Hardwear, a provider of performance equipment and apparel for climbers, mountaineers and outdoor athletes,...
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Brand Watch

Outdoor Prolink Celebrates 20th Anniversary with Brand Refresh

Bruce Christian -
Coinciding with the 20-year anniversary of Outdoor Prolink a business venture dedicated to the hunting, fishing and off-roading markets has been launched: Pursuit Prolink. This...
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Brand Watch

Nocs Provisions Releases Vibrant Green Jay Collection

Bruce Christian -
Nocs Provisions, maker of adventure-ready binoculars, monoculars, and accessories, launched the Green Jay Collection, which includes the brand's Standard Issue 8x25 Waterproof binocular and...
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Brand Watch

MiiR Announces Re:Claimed Product Takeback Program

Bruce Christian -
MiiR,a premium lifestyle brand and maker of design-forward and generosity-driven reusable drinkware, has launched a product takeback program – Re:Claimed Takeback. Designed to encourage responsible...
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Brand Watch

James Brand Appoints Director of Marketing & Sales

Bruce Christian -
 The James Brand – makers of modern, minimal everyday carry products – has appointed Dustin Aron as director of Marketing and Sales. In his...
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Brand Watch

Tifosi Launches Awareness Collection to Support Breast Cancer Research

Bruce Christian -
Tifosi Optics, a sport and lifestyle sunglasses brand, reintroduces the brand’s Breast Cancer Awareness Collection in support of the Lynn Sage Breast Cancer Foundation. The...
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