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Market Research

Make Sure Your Retail ESG Strategy Appeals to Younger Generations

Bruce Christian -
CONTRIBUTED ARTICLE By Terry Branstad Whether publicly traded retail companies have verified sustainability plans or have been accused of “greenwashing,” environmental, social and governance (ESG) standards...
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News

DICK’S, Metrical Partner to Improve Shopping Experience with AI

Bruce Christian -
DICK'S Sporting Goods (DSG) has signed a partnership with Metrical after using the company’s predictive AI to reduce cart abandonment, achieve revenue gains and...
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Brand Watch

Six Moon Designs Celebrates 20 Years

Bruce Christian -
Six Moon Designs, a leader in affordable ultralight gear, is celebrating its 20th anniversary. Started by Ron Moak (pictured) in 2002, Six Moon Designs...
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Brand Watch

Merrell Starts Hiking Club to Connect Women with Outdoors

Bruce Christian -
Merrell, an outdoor footwear brand, has launched its women-centric hiking club to provide inspiration and connection to the outdoors through a digital community. “Merrell is...
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Brand Watch

REI, Capital One Introduce REI Mastercard

Bruce Christian -
REI Co-op, a consumer co-op and outdoor specialty retailer in the United States, and Capital One, have launched the registered REI Co-op Mastercard program,...
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Awards

Isbjörn’s Penguin Snowsuit Wins Bäst-i-Test Award Again

Bruce Christian -
Premium and sustainable outdoor kids brand Isbjörn of Sweden has once again won the coveted Bäst-i-Test (Best in Test) award in the premium category...
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Green

Osprey Introduces bluesign Approved Pack with Talon Earth

Bruce Christian -
Osprey, a Helen of Troy brand, introduced Talon Earth, the brand’s first bluesign approved pack. Osprey aspires to become a progressive, transparent and sustainable hard goods...
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News

Cortes Campers Ships Travel Trailers to Montana Dealer

Bruce Christian -
Cortes Campers LLC, a wholly owned subsidiary of US Lighting Group Inc., delivered its first shipment of 17-foot towable travel trailers to Beartooth Ford,...
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Brand Watch

Brooks Running Sees Double-Digit Growth In Q2

Bruce Christian -
Brooks Running reported sales grew 11 percent year-over-year in the second quarter. Brooks said it began to meet strong demand in May, keeping the...
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Brand Watch

Athletic Brewing, IRONMAN Create Limited-Edition Personal Record

Bruce Christian -
Non-alcoholic brewery Athletic Brewing Company, is the official non-alcoholic beer provider of the IRONMAN Global Series, and has released its newest limited-edition brew, Personal Record, an...
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