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Brand Watch

President of Mustang Survival Announces Resignation

Bruce Christian -
Mustang Survival President Jason Leggatt and The Wing Group CEO Andrew Branagh announced Leggatt has resigned from his daily management position as president. Leggatt...
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Brand Watch

Vertical Brands Brings CB Sports Founder Back

Bruce Christian -
Charles Bird “CB” Vaughan Jr. was known for his incredible abilities on skis. Skiing was a sport he valued and enjoyed, and in 1965, he...
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News

Danner Celebrates a Century of Oregon State Parks

Bruce Christian -
The falls, forests, beaches and dunes of Oregon State Parks are woven into the identity of Danner; they serve as the inspiration for the...
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Brand Watch

Rossignol to Open Sports Store Concept in Quebec

Bruce Christian -
Seeking to offer mountain sports enthusiasts an enhanced multi-brand customer experience, the Rossignol Group announced the opening of the “Start Gate” store in Bromont,...
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Market Research

Black Friday Week Sales Fall Short of Last Year

Bruce Christian -
Despite optimistic reports released by Adobe Analytics that showed U.S. shoppers increased online sales by 2.3 percent on Black Friday, the NPD reported in-store...
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News

Submissions Wanted for Winter ’24 Outdoor Gear Showcase

Bruce Christian -
INSIDE OUTDOOR Magazine is putting together its annual “Winter Market New Product Showcase,” an editorial section highlighting new gear and apparel that will be...
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Brand Watch

Salt Life Announces Openings Planned in Florida, New Jersey

Bruce Christian -
Delta Apparel Inc., a provider of core activewear and lifestyle apparel products, announced additional retail store openings for its Salt Life brand. After experiencing...
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News

Smith Introduces Triple-certified Backcountry Helmet

Bruce Christian -
From skin track to boot pack to summit ascents, the Summit MIPS snow helmet is designed to go light and go far across a...
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News

Datasembly Names Chief Technology Officer

Bruce Christian -
Datasembly, a provider of real-time, hyper-local product pricing, promotions and assortment data for retailers and consumer packaged goods (CPG) brands, has promoted David Alan...
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Brand Watch

Rossignol Group Targets Revenue Growth, Sustainability Leadership

Bruce Christian -
Targeting significant revenue growth and category leadership in sustainable ski and outdoor products, the Rossignol Group unveiled a new strategic plan — called Ascension...
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