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GroupBy, SADA Partner to Serve Retail Industry

Bruce Christian -
GroupBy, a software as a service-based eCommerce product discovery technology leader, and professional services company, SADA, announce a collaboration to serve their joint customer...
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Brand Watch

Somewhere Sunny Releases Sustainable, Protective Swim, Active Wear

Bruce Christian -
Imploring people to ‘find your sun’, Phoenix-based Somewhere Sunny, has become the newest eco-friendly sun wear clothing brand. Founder Shea Beck explained in a write-up...
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Brand Watch

SCARPA Adds Climber to Athlete Roster

Bruce Christian -
SCARPA, a leader in performance mountain footwear, added climber Shawn Raboutou to its roster of professional athletes and ambassadors. The Boulder, Colo.-native is the...
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Awards

REI Path Ahead Ventures Celebrates 18 from 2023 Embark Program

Bruce Christian -
REI Path Ahead Ventures will celebrate the graduation of 18 founders from its Embark accelerator program. Embark is a three-month virtual program created in...
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News

Wild Rye, Juliana Bicycles Launch Limited-edition Apparel

Bruce Christian -
Wild Rye, a premiere outdoor lifestyle apparel brand designed for and by women-identifying adventurers, announced a collaboration with fellow women-first bike brand, Juliana Bicycles....
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News

Able Carry Launches Daybreaker 2 Backpack

Bruce Christian -
Able Carry, designer of premium backpacks and carry accessories, unveiled the Daybreaker 2, a 25L ultralight activity backpack made with durable fabrics and updated...
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Brand Watch

ProTek Watch Introduces Titanium Field Series

Bruce Christian -
Time Concepts introduces the third ProTek series in its collection of tritium tactical watches, from Barry Cohen, the former owner and founder of Luminox. Following...
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Brand Watch

Celebrate Earth Day by Repurposing Outdoor Gear

Bruce Christian -
It’s recognized that the easiest way to lower the carbon footprint of any piece of gear is to keep it in use longer, often...
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Brand Watch

Sea to Summit Hires to Bolster Design Team

Bruce Christian -
Sea to Summit, a global adventure equipment brand headquartered in Perth, Western Australia, has hired Bryan Davis as Global Head of Product, and Ashley...
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Cycling

Multiple Bike Brands Use Fitted to Optimize B2B Experience

Bruce Christian -
Fitted, an all-in-one B2B sales platform for a range of outdoor brands/retailers, builds on its move into the cycling realm with multiple major bike...
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