Multiple Bike Brands Use Fitted to Optimize B2B Experience

Fitted, an all-in-one B2B sales platform for a range of outdoor brands/retailers, builds on its move into the cycling realm with multiple major bike brands adopting its platform. In recent months Fitted, has partnered with Berria, Lee Cougan, and Basso along with Econic One, Blaupunkt, SWFT and NOX Cycles, all of which have launched wholesale business on the Fitted platform.

This universal B2B partnership creates a collaborative and seamless approach to wholesale business. Among other benefits, brands enjoying Fitted’s universal B2B experience receive up-front payments on all orders, while the retailers can see real-time inventory availability for all the participating brands on one site and make the purchases from a single, universal cart. They also can unlock additional payment optionality, brand discounts and dating options.

With the wealth of benefits Fitted offers, brands can accelerate conversion rates and boost average order size by up to 22 percent. Furthermore, Fitted’s platform allows retailers to view new and actionable inventory data, allowing them to make strategic business decisions that drive revenue and growth.

“Retail’s future lies in innovation, and we couldn’t be more excited and proud to partner with Berria, Lee Cougan, Basso, Econic One, Blaupunkt, SWFT, and NOX Cycle, who are trailblazing the way by partnering with Fitted to offer a new and innovative way for their retailers to order products,” said Monte Keleher, Fitted’s CEO & Co-Founder.

“These bike and ebike brands are big players in the bike specialty industry and having them all on Fitted creates a universal ordering experience that their retailers have never experienced before. By taking on some of the time-consuming and cumbersome wholesale operations for these brands and their retailers,” Keleher continued. “We are giving them back the time to build new products, spend connecting with customers, and other activities that fulfill their passions. We can’t wait to see how this partnership further enhances the wholesale experience for these brands and their retailers.”

Additionally, Berria, Lee Cougan, Basso, Econic One, Blaupunkt, SWFT, and NOX Cycle will unlock the power to see the success and demand for a product within moments, dynamically move product, preserve higher margins, and connect with retailers like never before.

By buying through Fitted, all their retailers unlock additional payment optionality, brand discounts, and dating options, gain access to greater inventory visibility, and automated order updates. Selling on Fitted ultimately improves product distribution, increases sales, and sparks enhanced collaboration between these brands and their retailers.