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Brand Watch

ALPS Mountaineering Celebrates 30 Years

Bruce Christian -
 From humble beginnings in a one-car garage, the vision to bring quality gear to outdoor enthusiasts at an affordable price has led to one...
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News

Zyler Unveils Virtual Fashion Try-on Tool For Retailers

Bruce Christian -
Augmented reality (AR) and artificial intelligence (AI) fashion tech solutions provider, Zyler, introduced a way to implement virtual try-on into any retailer website with...
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Brand Watch

BOA IGNITE BLAST Awarded NSF ‘Certified for Sport’ Designation

Bruce Christian -
BOA Nutrition’s BOA IGNITE BLAST, the oral aerosol that provides power-packed fuel for a rapid energy supply, has achieved certification from the National Sanitation...
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Associations

Outdoor Market Alliance Hosts Two Market Weeks in June

Bruce Christian -
Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing more than 175 brands in the outdoor and active lifestyle...
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Newly Released

Alpen Debuts Ridge Pant for Women

Bruce Christian -
Alpen Outdoors, maker of outdoor apparel for women, announced its debut product, the Ridge Pant. Built to last and designed to endure any adventure,...
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Newly Released

HitchFire Reveals Hitch Mounted Cook Station

Bruce Christian -
HitchFire, a provider of hitch-mounted portable grills and accessories, launched th  Cook Station, designed to revolutionize how outdoor enthusiasts prepare their meals. The hitch-mounted Cook...
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Brand Watch

Orvis Appoints Chief Product Officer

Bruce Christian -
Orvis, the family-owned-and-operated outdoor lifestyle retailer and leader in fly-fishing and wing-shooting gear, dog products and apparel, named Carla Feely as chief product officer....
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Brand Watch

Sprayground Redefines Men’s Swimwear

Bruce Christian -
Just in time for any summer barbeque, pool party or beach day, Sprayground, which calls itself “the world’s most rebellious, artistically innovative fashion brand,”...
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Brand Watch

MEC Expands in the Maritimes

Bruce Christian -
Mountain Equipment Company (MEC), a Canadian outdoor retailer, plans to expand its footprint with the opening in August of a standalone store in the...
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Brand Watch

Arcade Memorial Day Give-back to Benefit Military to Mountains Program

Bruce Christian -
Arcade, a brand that champions the belief the outdoors should be accessible to all, is taking a different approach to Memorial Day with a give-back...
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