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Brand Watch

Somewhere Sunny Releases Sustainable, Protective Swim, Active Wear

Bruce Christian -
Imploring people to ‘find your sun’, Phoenix-based Somewhere Sunny, has become the newest eco-friendly sun wear clothing brand. Founder Shea Beck explained in a write-up...
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Brand Watch

SCARPA Adds Climber to Athlete Roster

Bruce Christian -
SCARPA, a leader in performance mountain footwear, added climber Shawn Raboutou to its roster of professional athletes and ambassadors. The Boulder, Colo.-native is the...
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Brand Watch

AOB Settles Trademark Fight with GSM

Bruce Christian -
American Outdoor Brands Inc. (AOB) a provider of products and accessories for outdoor enthusiasts, executed an agreement with Good Sportsman Marketing LLC to settle...
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Awards

REI Path Ahead Ventures Celebrates 18 from 2023 Embark Program

Bruce Christian -
REI Path Ahead Ventures will celebrate the graduation of 18 founders from its Embark accelerator program. Embark is a three-month virtual program created in...
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News

Wild Rye, Juliana Bicycles Launch Limited-edition Apparel

Bruce Christian -
Wild Rye, a premiere outdoor lifestyle apparel brand designed for and by women-identifying adventurers, announced a collaboration with fellow women-first bike brand, Juliana Bicycles....
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Associations

Mothership Classic Raises $164,000 for High Fives Foundation

Bruce Christian -
The ninth Annual Mothership Classic ski-a-thon raised $164,000 for the High Fives Foundation, a Tahoe-based nonprofit on a mission to provide individuals with life-altering...
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Awards

Colorado Snowsports Museum Names HoF 2023 Class

Bruce Christian -
The nominations were submitted, and the votes were cast by snow sports industry professionals, and the Colorado Snowsports Hall of Fame has released the...
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News

Able Carry Launches Daybreaker 2 Backpack

Bruce Christian -
Able Carry, designer of premium backpacks and carry accessories, unveiled the Daybreaker 2, a 25L ultralight activity backpack made with durable fabrics and updated...
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Brand Watch

ProTek Watch Introduces Titanium Field Series

Bruce Christian -
Time Concepts introduces the third ProTek series in its collection of tritium tactical watches, from Barry Cohen, the former owner and founder of Luminox. Following...
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Associations

OIA Gathers Industry Leaders for Capitol Summit

Bruce Christian -
A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) is gathering today and tomorrow in Washington D.C. to...
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