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Crazy Creek Turns to Verde Brand Communications as Agency of Record

Brady Hicks -
Crazy Creek Products, a manufacturer of outdoor seating products, announced Verde Brand Communications as its new agency of record. Verde, an integrated communications agency that...
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Abode Outside Intros Spring / Summer 2025 Collection

Brady Hicks -
Abode Outside, an eco-friendly apparel company for all seasons, introduced its new Spring / Summer 2025 apparel collection. This line is made with natural and...
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LEKI USA Announces New GM as Greg Wozer Resigns as President

Brady Hicks -
LEKI USA, a leader in innovative skiing, trekking and trail running poles, announced that Greg Wozer resigned as president after 34 years. He will...
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REI Co-op Sponsors Opt Outside Challenge on Strava

Brady Hicks -
REI Co-op - as part of its continued commitment to Opt Outside - announced that it is leading a Strava 'Steps' challenge, dedicated to...
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Craft Sportswear Taps JAM Collective to Lead North American PR

Brady Hicks -
JAM Collective - a boutique agency specializing in public relations, social media, communications and strategic partnerships - welcomed Craft Sportswear as its newest partner. Craft...
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Outdoor Research Expands Relationship with Westbay Trading

Brady Hicks -
Outdoor Research, a maker of high-end outdoor apparel and gear, expanded the sales territory for its Great Lakes territory sales representative team, Westbay Trading...
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OrthoLite Expands European Hub

Brady Hicks -
OrthoLite - which provides branded, high-performance, comfort footwear solutions - announced an expansion of its OrthoLite Europa (OEU) European hub. OrthoLite’s increased commitment in Europe...
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Outdoor Participation Trends Report Sees Outdoor Recreation Hit 175M+ Participants

Brady Hicks -
The Outdoor Foundation (OF) and Outdoor Industry Association (OIA) released their 2024 Outdoor Participation Trends report, which provides members of the outdoor industry exclusive...
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Skratch Labs Expands European Distribution Network

Brady Hicks -
Performance nutrition provider Skratch Labs expanded its distribution network to Europe. The new distribution capabilities will allow Skratch Labs Europe to serve endurance sports retailers across...
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Outdoor Recreation Organizations, Businesses Call on Congress for Public Land Funding

Brady Hicks -
The number of visitors to America’s public lands has steadily increased over the last 15 years, while over the same time period funding for...
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