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Montane Announces “Know What You’re Buying” Product Knowledge Table

Brady Hicks -
Montane - marking 30 years in the outdoor apparel industry - announced that it is working with its community to chronicle its journey of...
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News

Gerber Gear Welcomes Outdoor Industry Leader as Head of Marketing

Brady Hicks -
Gerber Gear, an outdoor gear manufacturer dedicated to crafting problem-solving tools, added Ash Williams (pictured) as Head of Marketing. Williams is an accomplished outdoor industry...
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Brand Watch

Paka Unveils PAKACLOUD Alpaca Fiber Fleece Alternative

Brady Hicks -
Paka, a company that manufactures outdoor athletics apparel that makes use of alpaca fur, launched a new material innovation in alpaca fiber: PAKACLOUD. This alpaca-based fleece...
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Green

Zeal Unveils Re-Shred Recycled Goggle Initiative

Brady Hicks -
Zeal Optics announced the Re-Shred goggle initiative. This commitment to sustainability and environmental responsibility in winter sports eyewear focuses on using a minimum of...
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News

Peak Ski Company Appoints Catie Park to Director of Business Development, Special Projects

Brady Hicks -
Peak Ski Company promoted Catie Park (pictured), Retail Operations Manager, to Director of Business Development and Special Projects. The move is one of several...
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News

Watershed Drybags Touts Material Innovation in Waterproof Bags

Brady Hicks -
Watershed Drybags, a manufacturer of airtight, fully submersible and waterproof drybags for all outdoor pursuits, unveiled a new material technology that is now available...
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Events

Nordica Announces The Connect Tour Group Ski Days to Benefit Women+

Brady Hicks -
Snowsports brand Nordica announced The Connect Tour, a multiple-resort, national tour to help connect and build communities of Women+ through group ski days. The tour...
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News

Oberalp Group Hires New Sales Rep For Dynafit and Pomoca

Brady Hicks -
The Oberalp Group - which owns Salewa, Dynafit, Pomoca, Wild Country and Evolv - added Mallory Duncan (pictured) and his Uhuru Mountain Collective firm...
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News

LIVSN Designs Secures Seed Capital From RZC Investments

Brady Hicks -
LIVSN Designs, a sustainable outdoor apparel brand, announced that it has raised a round of seed capital led by RZC Investments, a multi-strategy investment...
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News

Rab Updates AW23 GORE-TEX Gloves to Use PFCec-Free ePE Membrane

Brady Hicks -
Outdoor brand Rab, which is owned by Equip Outdoor Technologies, updated its Autumn/Winter 2023 waterproof GORE-TEX glove collection, replacing the former membrane with Gore's...
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