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HOKA Announces Major Partnership with Harmonie Mutuelle Semi De Paris Race

Brady Hicks -
HOKA, a division of Deckers Brands, announced a major six-year partnership with Harmonie Mutuelle Semi de Paris, the largest half marathon in the world,...
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News

Youngone Names SVP to Lead New Canada Liaison Office

Brady Hicks -
Youngone, a manufacturer of performance and fashion apparel, opened a Canada liaison office in Vancouver, B.C.. This strategic expansion underscores the company's commitment to...
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News

Oboz Founder John Connelly Passes Away

Brady Hicks -
John Connelly, the founder of Oboz Footwear and an outdoor industry luminary, passed away on August 22 following his most-recent bout with cancer. Tomorrow,...
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News

Fleet Feet Adds Three Execs to Store Support Team

Brady Hicks -
Run specialty store franchisor Fleet Feet hired three new executives: Amy Diebler (CFO), Mary-Chelsea Banister (VP of supply chain transformation) and Kevin Staudt (VP...
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Awards

OWAA Announces New Bodie McDowell Scholarship Recipients

Brady Hicks -
The Outdoor Writers Association of America (OWAA), a premier organization of outdoor communicators, announced the 2024 winners of the Bodie McDowell Scholarship Award. Through...
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News

Grassroots Outdoor Alliance Appoints New Officers and Board Members

Brady Hicks -
Grassroots Outdoor Alliance, a national organization dedicated to the health and growth of specialty outdoor retail, recently elected a new slate of officers and...
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News

Fleet Feet Ranked in Fastest-Growing Private Companies List

Brady Hicks -
Fleet Feet was named to the 2024 Inc. 5000 list of the fastest-growing private companies in America. This ranking comprises companies based on three...
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News

Montane Intros PETRICHOR Waterproof Technology

Brady Hicks -
Montane, a performance clothing and equipment brand, launched its new PETRICHOR TECHNOLOGY. This 100 percent waterproof, three-layer fabric sets the standard for PFAS-free protection...
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News

eVent Fabrics Announces Formidable Media Partnership

Brady Hicks -
eVent Fabrics, which provides high-performance, waterproof and breathable technology, is partnering with Formidable Media. This PR agency has roots in the textile and apparel...
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News

Fuel Goods Sports Nutrition Marketplace Launches

Brady Hicks -
Fuel Goods debuted as a sports nutrition marketplace brand for athletes of all levels. Fuel Goods offers an online marketplace that speaks to all...
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