Nomadix – a social purpose corporation and the maker of The Only Towel You Need, which is made from post-consumer recycled materials – established a vendor partnership with the Grassroots Outdoor Alliance (GOA).
“Partnering with GOA wasn’t about making a calculated business move or chasing a specific strategy; for us, it’s much deeper than that — it’s about staying true to what really matters: supporting the people and organizations that make up the heart and soul of the outdoor industry,” said Nate Clark, director of sales with Nomadix. “Grassroots retailers are the ones forging real connections, building communities and keeping the outdoor industry alive and thriving. Grassroots Retailers have been championing our brand on their sales floors, believing in what we do, and trusting us to deliver on our promises — whether it’s about quality, customer service, or sustainability. Becoming a vendor partner with Grassroots was just a natural fit because it aligns so closely with who we are and what we stand for as a brand.”
Becoming a vendor partner in the GOA grants brands direct and personal access to the Grassroots retailer community, which consists of 100 independent retailers with 211 retail locations in 45 states. Membership includes opportunities to collaborate, engage and learn, including obtaining customized data reports, attending facilitated learning events and accessing the Grassroots staff, as well as a guaranteed invitation to Grassroots Connect, the group’s twice-yearly buying show in June and November.
Nomadix will participate in both GOA Spring (Reno, N.V., Jun. 9-12) and GOA Fall (Kansas City, M.O., Nov. 3-6).
