Pret Helmets – which designs, markets and distributes ski and snowboard helmets and goggles, is pleased to announce the appointment of Mark Cavanaugh as CEO, effective immediately.
“Building brands, forging authentic partnerships, and empowering companies to reach their full potential have always been my core priorities,” said Cavanaugh. “I am excited to work alongside Pret’s talented and passionate professionals to execute on the incredible global growth opportunities that lie ahead. I am confident in our ability to build on Pret’s historical brand commitment to product innovation, while further enhancing and growing global consumer demand and Pret brand loyalty.”
As CEO, Cavanaugh will focus on driving Pret’s continued global growth, strengthening the connection with customers and athletes while accelerating product innovation in the global outdoor marketplace.
Cavanaugh brings over 30 years of experience leading and scaling businesses across global markets in a variety of consumer product categories, including global brands such as Under Armour, New Balance and Nike, where he launched category-defining products and drove results.
“Mark’s proven ability to lead global teams and deliver outstanding results at top-tier brands makes him the perfect fit for Pret,” the the company’s board, in a statement. “We are confident that Mark’s expertise, passion and relationships will propel Pret to new heights as we continue to serve skiers and snowboarders around the world with products that combine innovation, safety and style.”
