Outdoor lifestyle apparel brand The Landmark Project forged a partnership with Darby Communications, which is known for its expertise in the outdoor, endurance and hunt/fish markets. Darby will serve as The Landmark Project’s agency of record, and will spearhead efforts to build momentum for the brand’s growth and recognition in the outdoor industry, through a series of targeted PR campaigns.
Founded in 2007, The Landmark Project’s mission-driven designs inspire people to explore, protect and enjoy the great outdoors. From its iconic graphic tees (featuring America’s most beloved parks) to its sustainably crafted apparel, headwear and home goods, The Landmark Project merges style with purpose. Additionally, a portion of every sale supports public lands through partnerships with organizations such as the National Park Foundation.
Based in Greenville, S.C., the brand inspires adventurers and advocates alike with its bold designs and commitment to conservation.
“This partnership with Darby Communications marks an exciting new chapter in our growth as a brand,” said Matt Moreau, the founder and creative director of The Landmark Project. “Since printing our first shirt 10 years ago, we’ve been intentional about partnering with companies who share our love for the outdoors and commitment to protecting these spaces. Darby’s authentic connection to the outdoor community and understanding of our mission makes them a natural fit to help us reach more people who share our passion for the great outdoors.”
Darby will leverage its industry expertise and media connections to increase awareness of The Landmark Project’s conservation efforts and product lines. The agency will focus on generating impactful media coverage, crafting compelling, brand-driven narratives and driving engagement around the brand’s mission to protect public lands.
“The Landmark Project is a brilliant example of how a brand can coalesce purpose and creativity to inspire positive change,” states Angie Robinson, president, Darby Communications. “We are honored to collaborate with a company that not only celebrates the beauty of our outdoor spaces but actively works to protect them. Together, we aim to amplify their voice and connect their message with a broader audience of outdoor enthusiasts and advocates.”
