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Alchemy, Beeline Connect Create Certified Service Center Network

In an effort to improve service options on its direct-to-rider bikes, while advancing its commitment to bike shops, Alchemy Bikes is expanding its relationship with Beeline Connect to...

K2-MDV Holdings to Become Elevate Outdoor Collective

K2-MDV Holdings has changed its parent name to Elevate Outdoor Collective for all its K2 Sports and MDV brands, including: K2 Skis, K2 Snowboarding,...

Kitsbow Accepting Applications for 2022 Ambassador Program

Kitsbow Cycling Apparel is seeking applicants for its 2022 Ambassador program. The premium cycling apparel brand is looking for brand ambassadors who are passionate when...

GORE-TEX Announces Expanded ‘Outerwear on Demand’

For decades, the GORE-TEX brand has offered consumers protective, performance-oriented fabrics for snow sports and other outdoor activities. Via the brand’s new Outerwear on...

Stio Launches Premium, Versatile Glove Collection for Mountain Lifestyle

Stio, a mountain lifestyle brand headquartered in Jackson Hole, Wyoming, has launched a premium, versatile glove collection. The line features seven styles, offering a...

Maine Fly Company Sets Hook with Darby Communications

Maine Fly Company, manufacturer of small-batch fly fishing rods, has retained Asheville, North Carolina-based Darby Communications as its PR agency of record. Effective immediately, Darby...

Arc’teryx Names Chief Financial Officer

Arc’teryx Equipment, a design leader in technical high-performance outerwear and equipment, announced Chris Tham has been named the company’s chief financial officer, a newly...

MSYG Offers Shaniko Wool Yarn

Meridian Specialty Yarn Group (MSYG) now offers yarn made from  Shaniko Wool Company wool that has been certified under Textile Exchange’s Responsible Wool Standard (RWS). MSYG’s...

Nikwax Owner, Founder Passes Control to Employees

In 1977, Nick Brown lived in London and had just finished university. He was unemployed and in love with the outdoors — specifically long-distance...

Crazy Apparel Launches Fall 2022 Collection In US

Crazy, an Italian performance apparel company known for its European heritage in ski touring, debuted its U.S. Fall 2022 line centered around its core...
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