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Brand Watch

eGrips Brand to Unify Under Trango Name

Bruce Christian -
Trango, a manufacturer and distributor of technical climbing equipment, has unified its organization and suite of climbing products under a single, company name –...
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Cycling

Bikepacking Roots, Adventure Cycling to Connect Epic Mountain Biking Routes

Bruce Christian -
Two epic mountain biking routes run north to south across the western United States – the Great Divide Mountain Bike Route (GDMBR), which was...
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Brand Watch

Vibram Focuses on FiveFingers Category with Marketing Campaign

Bruce Christian -
Vibram has placed new focus on its FiveFingers category with the launch of a global digital campaign. Kicking off with a film that takes...
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Brand Watch

Chubbies Names Purple Orange Digital Communications Agency of Record

Bruce Christian -
Chubbies, the original “Friday at Five” men’s apparel brand, announced a partnership with Purple Orange Digital Communications to oversee all public relations efforts on...
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News

Jack Wolfskin, Highsnobiety Introduce Limited Edition Collection

Bruce Christian -
Jack Wolfskin, a United Kingdom outdoor gear and apparel manufacturer, and Highsnobiety, a media platform that defines style, have partnered to launch a limited-edition...
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Brand Watch

BOA Dials in Marketing Campaign to Expand Outreach

Bruce Christian -
BOA Technology launches a global brand campaign to speak more directly to consumers. The campaign focuses on pioneering athletes across the brand’s key segments...
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News

eVent fabrics Expands Team in North America, China, Europe

Bruce Christian -
eVent fabrics, a provider of high-performance all-weather technology, is expanding its team with sales team members in North America, Southern Europe and China. The...
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Endurance

Kahtoola’s TransRockies Welcomes Runner Nominations

Bruce Christian -
Ever dream about running your way through Colorado’s scenic Rocky Mountains with a festive group of like-minded trail geeks? Now is your chance to...
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Associations

360 Adventure Collective Leans into Roots at Southeast Summer Expo

Bruce Christian -
360 Adventure Collective, a member association that has brought together focused, regional events for sales reps and retailers for more than 40 years, heads...
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Brand Watch

Bollé Brands Appoints Three Officials in North America

Bruce Christian -
Bollé Brands Group is strengthening its foothold in the North America market with three additions. The market represents the single biggest growth opportunity for...
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