eVent fabrics Expands Team in North America, China, Europe

eVent fabrics, a provider of high-performance all-weather technology, is expanding its team with sales team members in North America, Southern Europe and China. The team will increase the company’s reach across the globe, offering improved service with more local touchpoints.

Joining the eVent sales team is Temo Reyna (pictured) Senior Sales Manager in North America, Lily Li, Sales Manager in China and Cristian Massignani, Sales Agent in Southern Europe.

“One of our first priorities under new ownership was to grow the eVent fabrics brand by building an experienced global team,” said eVent fabrics President Chad Kelly. “With the addition of three technical sales professionals who have a wide range of industry experience and performance fabric expertise, we are positioned to better serve our partners and offer world-class technology to more brands around the globe.”

In North America, Reyna joined has more than five years of experience in technical outerwear and seven years of experience in consultative product development. Most recently Reyna was a sales manager with AX Materials, providing performance glove materials to outdoor and professional brands across the globe. Reyna is based out of Sacramento, Calif., and is an avid rock climber, fly fisher, and mountain biker.

Li joined eVent fabrics with more than seven years of experience in the fabric and textile industry. Previously, she was with Concordia Textiles as a sales manager where she grew her skills in water repellent and waterproofing treatments, coating, lamination, printing, embossing, and ultrasonic processes. Based out of Shanghai, she enjoys being in nature and hiking.

In Southern Europe, Massignani joins the company with more than 12 years of experience working with performance fabrics. Based out of Cornedo Vicentino, Italy, Massignani works with ITTTAI Performance Fabrics of Italy and will be sharing his time and knowledge of waterproof, windproof, protective and sustainable fabrics with customers across Europe.

Outside the office, Massignani keeps an active outdoor lifestyle and enjoys surfing, cycling, skiing, and mountaineering throughout Italy and around the world.

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