The Sports & Fitness Industry Association (SFIA) will highlight the latest industry innovations with its inaugural 2016 SFIA Start-Up Challenge, at the 2016 SFIA...
Exxel Outdoors, announced senior management promotions and the creation of a new group, the Outdoor Performance Group. This division includes Kelty, Sierra Designs, and...
Tailwind Nutrition has expanded the use of non-GMO ingredients in its sports drink mix to its entire line of products. Tailwind Nutrition is all-natural,...
Legislation to reduce consumers’ costs for sports and fitness activities took a huge step forward during the 17th SFIA National Health Through Fitness (NHTF)...
Yakima Products announced the launch of the Yakima Garage, a new digital training platform for all Yakima retailers and retail associates. The platform is...