Yakima Products announced the launch of the Yakima Garage, a new digital training platform for all Yakima retailers and retail associates. The platform is hosted by Sparc, a provider of Web-based enterprise technologies that allow brand partners to communicate, educate, promote, and transact business with their dealers and brand ambassadors from a single integrated platform.
Yakima is optimizing the platform with retail training videos, product updates and company news. By accessing its content, users can earn rewards points for pro deal pricing on products and Yakima merchandise. Yakima Garage also features monthly contests for new products and other prizes.
“Spring 2016 marks the biggest product launch in Yakima’s history. Since our retail partners are at the heart of connecting our brand with the consumer, it became more important than ever to find the best way to engage and empower them. We love how Sparc has enabled us to create an experience for our retailers that is completely authentic to our brand,” said Jason McGibbon, Vice President of Sales at Yakima. “It’s one more way that we can strongly support our dealers – who have been our backbone since we got our start in 1979. We’re excited to continue our investment in our retailers and independent biker dealers, and make it even easier for them to connect Yakima with our shared customers.”
Yakima Garage complements the company’s Road Warriors and Rack Dawg in-person, hands-on training programs.