SFIA to Host Start-Up Challenge

The Sports & Fitness Industry Association (SFIA) will highlight the latest industry innovations with its inaugural 2016 SFIA Start-Up Challenge, at the 2016 SFIA Industry Leadership Summit (ILS), in Denver, Colo.

Beginning May 1 and ending May 30, up-and-coming CEOs will submit pitches to become finalists in the 2016 SFIA Start-Up Challenge. The top five finalists will then be given 10 minutes each to pitch their ideas to industry executives, C-Suite attendees and SFIA’s Board of Directors at 2016 SFIA ILS. To apply for the ‘2016 SFIA Start-Up Challenge’ click here.

“Start-ups are at the heart of innovation and make us take a second look at an old concept, or force us to confront a new way of doing things in the sports and fitness industry,” said SFIA President & CEO Tom Cove. “We want to facilitate that growth and provide these young companies with an opportunity to influence the future of our industry.”

All finalists will receive publicity leading up to the event, recognition on stage during the annual ILS dinner Awards Ceremony and real-time feedback from executives. The winner will receive a spotlight in the SFIA Insider Blog, additional exposure through SFIA’s marketing channels, a winner’s plaque and one free year of SFIA membership.

The theme of 2016 ILS is “Navigating Disruption.” The event will be held September 14-15 at the Brown Palace Hotel and Spa in downtown Denver. The list of attending companies includes, adidas, Life Fitness, Mizuno, Nike, Speedo, Under Armour and many more.

Registration is limited to the first 200 executives. Sign up before April 30 and receive an Early-Bird discount. Register at www.sfia.org/ils